Would you use a dating site that's partially a parody?
For the most part, there are two strategies with online dating: it's either a number's game or a matter of niche. For instance, is in many ways a homage to traditional dating sites, but it's also a parody.
The safety concerns for women made it a no-go for us. We had an Instagram-only login which was a bit of a boo-boo as people don’t remember their password. People were intrigued by our brand and the fact we were the first women to make a dating product.
We wanted to productise the feeling of Brit-style spontaneity that we felt was lacking in the contrived, interview-esque world of NYC-style dating i.e Brits used to spot someone hot when they were out and about with their mates and basically, ‘pull’. Girls could see the guys on a map in real time but guys couldn’t see the girls at all unless they were approached by a girl. It was an exciting idea but in reality the majority of the girls didn’t really like making the first move. It wasn’t perfect but we built it, released it and were proud of our efforts. After pouring our savings into the first version of Antidate, we managed to raise a seed round and try and tackle the things that weren’t working with an experienced team- Sofia, Liz, Matt and Val.
Despite our best efforts, we couldn’t take Antidate to the next level.
We ran out of cash for our skeleton team and were unable to raise the next round of funding.
You keep going out with the same types of terrible people, only to blame them for being terrible. You keep going out with the same types of terrible people, only to blame them for being terrible. After an in-depth assessment of the market, we kicked off an exploratory process (thanks Liz and Mette!) and decided to pivot, refining the key concepts around visibility preference and real-time tracking.While its features and first-person accounts are funny, will people tuse a site that makes a joke of the whole dating experience?You continue to have really bad online dating experiences, only to return to online dating again and again. You continue to have really bad online dating experiences, only to return to online dating again and again.